The preparation of materials is also one of the keys. In the preparation of materials, we must be comprehensive and detailed, especially the introduction of products, performance, parameters, etc., to be meticulous and comprehensive, just in case, we often see some picky and expert people at the exhibition. The buyer's questions about the parameters of the product will cause the reception staff to be overwhelmed. In addition, if there are many foreign businessmen in the exhibition, the translation should be professional and accurate.
The layout of the materials does not need to be fancy, concise and atmospheric, and it is international. However, it is recommended to use better paper. It would be better if one or two design highlights were highlighted in the design of the sample. These can be communicated with designers more. The paper and printing of promotional materials should be exquisite, the layout design is easy to read, and the pictures should be as complete and clear as possible. This information is the first impression to the customer. Participate in a large-scale international professional exhibition, and the exhibition materials and publicity planning reflect the comprehensive quality of an enterprise. Also, be sure to prepare enough business cards. The business cards of exhibitors should be printed in Chinese and English, and the quantity should be 50-100 pieces per day.
In addition, foreign companies are very particular about CI packaging. If you observe their booth, it is a standard booth. They will reflect their company's image and logo in all aspects. They even make self-adhesive Logo stickers and stick them on the fascia board of the standard booth. Tables, chairs, trash cans. This approach also needs to be learned.